Starting off, I asked myself a few initial questions. Who is our
primary user? Who will be our clients? What are the goals of the
clients? How they completing a deal? Do they hire talent from
here? After discussed with stackholders to establish archetypes
later on, it became evident that the goals they wanted to
accomplish all fell within the same categories.
In order to construct a concise and solid foundation for
SoftlabNY, I had to venture out and see what the relevents
software applications were already doing and what user goals
they were not reaching. I found that only two of the four main
competitors offered a smooth hiring process with good
visualiation. On the other side most of the competitors are poor
UI Visualitation and User experience.